Bombay Sapphire Blue Rooms at ZENNA

Bombay Sapphire blue room launching at zenna best cocktail bar in london


The Bombay Sapphire Blue Rooms at Zenna Bar in Soho offers an imaginative retreat during the summer

In celebration of World Gin Day, BOMBAY SAPPHIRE®, the world’s number one premium gin by value for a third consecutive year, today opens its Bombay Sapphire Blue Rooms in Soho, London and begins its guest residency at luxury Indian cocktail bar ZENNA Bar (, 77 Dean Street,  London, W1D 3SH.

Launching on World Gin Day, Londoners and visitors alike are welcome to experience the imaginative world of Bombay Sapphire and escape the energy of central London by retreating to the Zenna Bar throughout the summer until 9th September.

Bombay Sapphire UK Brand Ambassador Sam Carter says: “London is such a busy city and with the dynamic summer ahead, the Bombay Sapphire team wanted to offer everyone a space to escape from it all, even for just one afternoon or evening. The Bombay Sapphire Blue Rooms at Zenna Bar is the perfect retreat to pause, reflect and rejuvenate with a refreshing, imaginative cocktail.”

Visitors to the Bombay Sapphire Blue Rooms at Zenna Bar can choose from a menu of exclusive cocktails available, a few of which include the Summer Sapphire Sour, a floral flavored cocktail with a a lovely luxurious creamy texture which tickles the senses, the sophisticated Sambra Sapphire, a twist on the classic ‘Bucks Fizz’ and the legendary Bombay Sapphire Aviation.

Partnering with award winning mixologist Dan Thomson, who heads up Zenna Bar, the Bombay Sapphire team also worked with two ‘imagineers’ to bring the Bombay Sapphire Blue Rooms at Zenna Bar to life. Designer Ross Hancock, Esquire Magazine’s ‘Best Dressed Man 2010’ and ‘Project Catwalk’ Season 3 Finalist, was brought on board to dress the space and create custom made shirts for the bar staff. Artist Jari Kutasi was commissioned to design an imaginative video collage piece that provides a focal point in the venue.

Ross Hancock comments: “Keeping in line with Bombay Sapphire gin’s clean understated elegance of Bombay Sapphire and Zenna Bar’s relaxed cool attire, we’ve worked to bring the two together, creating something cool and sophisticated that is also rich, colourful and stylish. The shirts we’ve designed are simply an extension of this, which adds to the overall look and feel. Expect an Eastern influence and a touch of east London when you step into the Bombay Sapphire Blue Rooms this month.”

Jari Kutasi comments: “The story of my inspiration for the piece starts in the heart of India, Bombay. Adopting a new art form, ‘collage-borrowing,’ I collected footage from across the Internet, referencing images and locations that best represented Bombay Sapphire and the imaginative journey.”

Throughout the summer, the pop-up bar will also be used as a venue to host UK and international trade media and consumers, with monthly master classes featuring the “Bombay Sapphire Imaginarium and Flavour Experience,” as well as brand inductions and cocktail competitions.

“The Bombay Sapphire Blue Rooms at Zenna serves the spiritual home of Bombay Sapphire and showcases the imaginative quality of the brand in a tangible way. We look forward to welcoming the public this summer – from locals to visitors from afar – and hope that everyone who visits can unwind in the inspired atmosphere we’ve created,” says Emma Johansson, Bombay Sapphire Global Marketing Manager.

Drop by the Bombay Sapphire Blue Rooms at Zenna, located at 77 Dean Street, London, W1D 3SH. For information, please visit or


About Bombay Sapphire

Bombay Sapphire is the world’s fastest growing premium gin and number one premium gin by value. Based on a secret 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The natural flavours of the botanicals are captured through a delicate distillation process called Vapour Infusion which results in the tantalising, smooth and complex taste that is Bombay Sapphire.
Enjoy Bombay Sapphire responsibly. Bombay Sapphire, the Bombay Sapphire bottle design and device are trademarks and/or registered trademarks.

Bombay Sapphire – Infused with imagination

Bombay Sapphire aims to inspire people into expanding their minds, thinking differently to reveal more about themselves and their Imaginations. The team at Bombay Sapphire believes everyone has imagination and therefore aims to give everyone the opportunity to be inspired, and to infuse their imagination with Bombay Sapphire.




About Jari Kutasi

Jari Kutasi is an Australian artist living and working in London.  Through the use of video and drawing Kutasi challenges traditional conceptions of sculpture, deconstructing the historical position of the 3D object. Adopting a new form of collage-borrowing footage from across the Internet – Kutasi is addressing aspects of contemporary information culture. Jari Kutasi regularly exhibits throughout London and Europe; he has also created videos used as set designs for theatre shows, touring throughout the UK and America. Kutasi is a member of BIID Group, an ongoing collaborative art project. /



About Ross Hancock

London-based Ross has more than 15 years experience in the fashion and creative industries. A true man about town, he cuts a recognisable figure in his colourful array of suits, hats and accessories. Never one to constrain himself to working in just one area of the business; Ross is a skilled designer, tailor, couturier, pattern cutter, stylist, creative consultant and general source of artistic ideas. From Coca Cola to Burberry, Ross has done everything from directing fashion shows to teaching styling at university to creating bespoke dresses for well-known celebrities. His creative vision and talent have seen him compete as a design contestant on a TV show, present a slot on BBC news and even grace the cover of Esquire magazine after winning their first ever Britain’s Best Dressed Man competition. With an already impressive list of commercial brands and esteemed fashion houses on his CV, Ross’ next move will be a debut womenswear collection under his own name – launching later this year.



About ZENNA cocktail bar

ZENNA was London’s first luxury Indian cocktail bar, hidden under the streets of Soho, which launched last year bringing spice-infused cocktails to the forefront of mixology. Opened by renowned mixologist Dan Thomson backed by an energetic and professional team of bartenders and located under the iconic Red Fort restaurant, ZENNA is fast becoming one of London’s most sought after destinations. Descend the stairs behind the subtle entrance lined with ornate brass tanks filled with flowers and floating candles and enter a cocktail underworld designed to excite the senses.



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